Going solo?
Whether you’re a qualified tradie or health professional, or you’ve simply decided to live life on your terms – Ad Coach offers a dedicated marketing service to support the launch of your new business and help you begin working for themselves.
Turn your qualification into a business that people can find, understand and trust.
There are a lot of options when you start looking into marketing but you don’t need “everything” – you just need the right things.
Get expert advice about where not to spend your money so that you can select the options that will deliver you the best bang-for-buck as you start to grow.
Marketing Basics For Self-Employment
For sole traders & partnerships
Your journey starts here!
Register business
Register your ABN. Select and register your business name.
Brand
Your business’ logo, colours, fonts & graphics.
Booking system
How you will manage customer bookings and payments.
Website
Register your URL, build your site, integrate your booking system.
Promote
Help people find you by promoting your business.
Step 0.
Business Plan
– Start here!
Don’t quit your day job without a plan. Often when you get your qualification you’ve been asked to prepare some sort of business plan which is a great start.
If not there are some very helpful free programs funded by the State and Federal governments to help you prepare your business plan and make sure your future business is viable:
WA Small Business Development Corporation: How to Start a Business.
Federal government: Small Enterprise Assistance provides budgeting & business planning templates, coaching & an allowance while establishing yourself.
Visit the Ad Coach Resources section or reach out for a copy of the FREE strategy document to make sure your idea is competitive and viable.
For personalised advice: Book a Mentoring session
Step 1.
Business Name & Brand
When you’re ready to launch and market your business, start by choosing the name you want to operate under. Your name needs to be meaningful to you, but also must be uniquely identifiable to your customers.
Before you spend any money, check whether anyone else is using your chosen name. Check the ASIC registry, Google the availability of the URL, Instagram handle, and Facebook pages.
Once selected, make sure you register your ABN and Business name with ASIC if needed.
For personalised advice: Book a Mentoring session
Step 2.
Booking & Payments System
You might have already researched booking and payment systems as part of your training. If not look at a few competitor websites and see what programs they are using and read some reviews.
Choose your preferred system and get your profile started so that it is ready to integrate into your website once that’s built.
For personalised advice or support: Book a Mentoring session
Step 3.
Brand
Your brand is more than a logo. Consistent colours, fonts, graphics and layouts give your customers create a reliable perception of your business, and allow you to develop professional-looking content without starting from scratch every time.
Ad Coach can help you establish a professional look, create the tools and templates you need, and give you the skills to keep using them as your business grows.
Ues Ad Coach Branding Services to create your logo, colour scheme, fonts, graphics, letterheads, and social templates.
Maybe you have a creative flare? Get coaching on how to use Canva effectively.
Step 4.
Website
Your website should be more than just somewhere to send your customers.
It should help people:
→ Find you
→ Understand what makes you different,
→ Make it easy to book, buy or enquire.
Ad Coach can build you a professional looking website that is easy to use and update. See our Website Services.
Want to build it yourself? Get coaching with WordPress Training.
Step 5.
Promote Your Business
Start local – share your new business with friends and family, promote yourself in local Facebook groups and start to think about using paid ads.
Ad Coach can help guide you about which Digital Marketing option is the best for your business model, how to set up your social pages and Google Business profile.
When you’re ready, Ad Coach can help set up create Pay Per Click digital advertising campaigns that are optimised to reach your preferred customers, and structured for success.
Think we’re a good fit?
Got a business you’re proud of? (Or building one!)
Want practical marketing help without the corporate overheads?