Google has a variety of free and paid services that can help businesses of any size, and with it’s marketing dominance within Australia,
But the options can be overwhelming and often connecting your services is difficult and confusing.
Whether you’re tech-savvy or digitally challenged, Ad Coach offers freelance Google Support, to problem solve and get you integrated.
Googe Business Profile
A Google Business Profile allows you to show up when your potential cusomers are searching for your services, and levels the playing field with the “big guys”.
A Google Business listing is free, and relatively simple to set up with support from Ad Coach.
Display your contact details, opening hours, services, and link to your website or online booking form.
Post photos and collect reviews to add credibility to your brand.
Googe Analytics
Google Analytics is a free tool that allows you to see information about the people visiting your website. Your customers might not be who you think they are!
This is a free service that once set up allows you to gain valuable information to make informed decisions about your business based on actual data.
If the web visitor and browser allows, you can see age and gender, what country or city they are in, and other information if they have opted in to share. See what pages, services or products are the most popular.
Googe Tag Manager
You might have heard the phrase “conversion tracking” and want to get on the bandwagon. Especially if you’ve started running ads on Facebook or Google and want to know – is it actually working?
Conversion Tracking allows you to build a link between your campaign and your website – so you can not only see when someone clicked on your ad, but if they actually made a purchase, called you or made an enquiry.
But setting up conversion tracking is not for the feint hearted!
If you are battling to understand your Pixel from your Tag from your Container to your Conversion trigger…. You’re absolutely not alone!
You might have even already attempted to add some sort of tracking code on your website from Google Analytics or Meta or another integrated application. And suddenly your header ends up with more code than the rest of your website!
Google Tag Manager was designed to keep your website clean.
At Ad Coach, we can help install the code and set up Tag Manager on your website, establish your conversion triggers, and connect your other portals.
This one is a no-brainer to get expert support. You can waste hours and still not know what you’re doing wrong.
Google Advertising – Pay Per Click
When you’re a small business using Google Ads for the first time, Google likes to promote the Performance Max campaign. This is an AI supported tool that uses a combination of all of the above solutions. It claims to optimise your campaign to the forms and platforms that deliver the best results.
In my experience (as with any AI) Google campaigns are FAR more effective with a knowledge human guiding it.
Googe Search (AdWords)
Your business will appear in Google Search results.
The ultimate “Pull” campaign to capture people interested in what you do – not just people who know your business name.
Gmail Ads
If you’ve got a Gmail account, sometimes you might see “fake emails” from a business in your promotions tab.
YouTube ads
Your adverts will be shown in and around videos played online. These dynamic ads can reach both people who didn’t know about you – or can be used to re-target people who have visited your website and haven’t yet bought.
Google Display
A visual form of advert that shows up on websites that have sold “space” to Google. Think about the block ads you usually see on or around a news website.
