“Pay-Per-Click” (PPC) advertising refers to any advertising sold through through Google, LinkedIn and Meta which owns Facebook and Instagram. PPC allows you to set a budget and only pay when the customer clicks on your ad.
This differs from traditional media like newspapers, TV and radio advertising, which charges the same amount to broadcast your message regardless of the audience who will hear or see it.
PPC Benefits
✓ Targeted
✓ Scalable
✓ Cost Effective
PPC Services
Meta Ads Manager
Advertising your business social media platforms owned by Meta: Facebook, Instagram and WhatsApp.
Google Ads
Advertise your business using Google Search, Gmail, YouTube and Display ads.
Types of Targeting:
Location targeting
Why waste money advertising to people across Australia who will never buy from you?
You are better off selecting the geographical areas of your potential customers.
Demographic targeting
If you sell pools, why advertise to people who don’t own their home?Narrow the audience by age, gender, occupation and income to make sure the people seeing your ads and the ones most likely to want to buy it.
Psychographic/ Interest
targeting
Find people who share your values, or who have demonstrated an interest in what you’re selling, or related things. If you’re a mortgage broker, you might want to reach people looking at real estate.
Meta Ads Manager
More than 75% of Australians use one of the social media platforms owned by Meta. Appear in the newsfeed of your potential customers between posts they have chosen to see.
Facebook loves to suggest “boosting a post”. It might be seen by more “people”, but are often not setup correctly and don’t deliver results. Meta Ads Manager provides far smarter ways to go about creating a campaign that delivers you results.
Audience targeting: develop custom audience profiles so that your different types of customers see more relevant ads. Allow past or existing customers to see a different ad set from new customers.
Types of Ads: you may use a static image, a video, a carousel of photos, or link the campaign to a gallery of your online products.
Types of Actions: Guide customers to the action that is most suitable for your business and campaign objectives. Such as completing a lead form, a click to call button, visit a website, link to a product, download an app or increase engagement like viewing a video.
LEARN MORE ABOUT FACEBOOK ADS
Google Ads
Read more about the full range of options for businesses, including free business listings on the Google Support page.
Google Search
Your business will appear in Google Search results to reach customers looking for your type of services instead of just showing up when they search for your name.
Google Display
A visual form of advert that shows up on websites that have sold “space” to Google.
Think about the block ads you usually see on or around a news website.
Gmail Ads
If you’ve got a Gmail account, sometimes you might see “fake emails” from a business in your promotions tab.
YouTube Ads
Your adverts will be shown in and around videos played online. These dynamic ads can reach both people who didn’t know about you – or can be used to re-target people who have visited your website and haven’t yet bought.
LEARN MORE ABOUT GOOGLE SUPPORT
Get the right advice, at the right time
At Ad Coach, we convert your knowledge into a customised PPC campaign, targeting the right audience, on the right platform, at the right time.
We charge for the time it takes to set up the campaign effectively from day one – usually less than a day. After that – you just pay Google and Meta for the ads.
The ROI from money you will save on wasted advertising dollars and reducing the AI’s “learning time”, far outweighs the cost of this time. When your campaign starts converting impressions and clicks into leads. You’ll be back asking me to increase the budget!
Setting up multiple campaigns may cost a bit extra, but has proven to deliver better results because it helps the customer find what they are looking for.
If I’m searching for a particular guitar, it’s better to land on a webpage promoting that guitar rather than your homepage full of pianos and drums.
Let’s chat. We can work towards your goals, and within your budget. to get you on your way.
Remember the job of the PPC campaign is to generate leads -you still need to close the deal.
After the “click” your lead must navigate your website, your sales team, and you as a business owner.
So make sure your website is demonstrating great value for money.
If your website needs help, check out our Website support services
Think we’re a good fit?
Got a business you’re proud of? (Or building one!)
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