In marketing, saying “Why don’t I try it for a week and see how it goes” is the equivalent of going to the gym for one week and asking “where is my six pack?”
Marketing is your reputation, what you’re known for. Something you do day in and day out – not something that you do once.
Plan ahead and have patience. Ensure you have a consistent presence, be across a diverse group of platforms to connect with different people in a variety of meaningful ways.
Give your campaign a chance to reach an effective frequency.