More than 75% of Australians* use one of the social media platforms owned by Meta*, so Facebook and Instagram can be powerful marketing tools for small businesses.
But getting everything connected and set up correctly can be surprisingly confusing. Between Facebook Pages, Instagram accounts, Meta Business Suite, Business Portfolios, Ads Manager accounts and all the different events and permissions – it’s very easy to end up with things connected to the wrong account or not connected at all!
Whether you’re tech-savvy or digitally challenged, Ad Coach offers freelance Meta Business Suite Support to help you get your social media accounts set up, connected and working properly.
Meta owns social media platforms Facebook, Instagram and WhatsApp
Social Media Support
Meta Business Suite
Correctly connect your Facebook and Instagram pages to your own business Portfolio, manage who edits your page.
Meta Ads Manager
Create effective advertising campaigns to customised audiences, with appropriate budgets, objectives and event tracking.
Coaching
Learn about how to use Meta Business Suite effectively: plan your content, develop audience profiles, connect your web traffic and track campaign results.
Meta Advertising
Advertising on Facebook and Instagram allows your business to appear in the newsfeed of your potential customers between posts they have chosen to see.
Ad Coach can create customised advertising campaigns to support your business goals.
What’s the difference?
Boosted Post vs Ads Manager
Facebook loves to suggest “boosting a post”, but it’s not the option that Ad Coach recommends. It might be seen by more “people”, but these ads are often not setup correctly to reach the right audience and simply won’t deliver the same results as a properly established campaign.
Meta Ads Manager provides far smarter options to create a campaign that is optimised to deliver you return for your investment.
Types of Creative
The right creative option may depend on your business model and the desired action.
You may choose to use static image, a video, a carousel of photos, or a gallery of your online products.
Run A/B tests to see which version is more effective.
Campaign Goals
Optimise your campaign to achieve your desired goal:
- Build awareness of your brand
- Shape sentiment and perception
- Increase web traffic
- Improve engagement with your posts
- Collect leads
- Sell products
Audience Targeting
Develop custom audience profiles so that your different customers types see more relevant ads.
Target by locations, demographics, or interests.
For example, create a unique offer for new customers while allowing your current or past customers to see a different ad set.
Types of Actions
Guide customers to the action that is most suitable for your business and campaign objectives such as:
- Completing a lead form
- Click to call button
- Visit a website
- Link to a product
- Download an app
- Increase engagement (eg. watching a video)
Meta Coaching
Personalised mentoring and coaching sessions to better understand Meta and improve your ad campaigns.
Learn about important topics such as:
- Understanding Meta Business Suite page relationships and Ads Manager
- Meta Business Suite setting up correctly and using tools
- Boosted Ads vs Ads Manager
- Audiences Segments: Targeting & custom audience segments
- Campaign set-up basics, budgeting, objectives, customer actions.
- Creating Effective Ads & A/B testing
- Product Data – linking online retail database
- Reporting & Data
- Optimising your campaigns
- Events Manager – using Google Tag Manager for pixel and website integrations
Think we’re a good fit?
Got a business you’re proud of? (Or building one!)
Want practical marketing help without the corporate overheads?
Get yourself a marketing Ally
Source: https://ecommercenews.com.au/story/social-media-dominates-australia-s-digital-landscape-in-2025
Social Media Services
Business Suite & Page setup
Ad Coach can set up your Facebook and Instagram pages for you to take over a finished page, ready to post.
Ensure that only the people you want can access and mange your page.