You’ve learned how to help people, now help them find you.
Ad Coach offers a dedicated marketing service for newly qualified kinesiologists and other complementary health professionals to support the launch of their new businesses and help them begin working for themselves.
Turn your qualification into a business that people can find, understand and trust.
There are a lot of options when you start looking into marketing but you don’t need “everything” – you need the right things.
Outside of Ad Coach, Lauren is studying a Diploma of Kinesiology at O’Neill College. Get support from someone who truly knows your business, and advice to select the options that will deliver you the best bang-for-buck as you start to grow.
Sole Practioner Marketing Basics
For Kinesiologists and other Health Care providers
Your journey starts here!
Register business
Register your ABN. Select and register your business name.
Brand
Your business’ logo, colours, fonts & graphics.
Booking system
How you will manage customer bookings and payments.
Website
Register your URL, build your site, integrate your booking system.
Promote
Help people find you by promoting your business.
Step 1.
Business Name & Brand
– Start here!
Start by choosing the name you want to operate under – it needs to be meaningful to you, but also must be uniquely identifiable to your customers.
Before you spend any money, check whether anyone else is using your chosen name on Google and the availability of the URL, Instagram handle, and Facebook pages.
For personalised advice: Book a Mentoring session
Once selected, make sure you register your ABN and Business name with ASIC if needed.
Note: There are some fabulous free resources and templates provided by the WA Small Business Development Corporation, including How to Start a Business. You may even be eligible to receive the federal government Small Enterprise Assistance allowance while establishing yourself.
Step 2.
Booking System
You would have already researched booking and payment systems as part of your diploma.
Choose your preferred system and get your profile started so that it is ready to integrate into your website.
For personalised advice or support: Book a Mentoring session
Step 3.
Brand
Your brand is more than a logo. Consistent colours, fonts, graphics and layouts give your customers create a reliable perception of your business, and allow you to develop professional-looking content without starting from scratch every time.
Ad Coach can help you establish a professional look, create the tools and templates you need, and give you the skills to keep using them as your business grows.
Ues Ad Coach Branding Services to create your logo, colour scheme, fonts, graphics, letterheads, and social templates.
Maybe you have a creative flare? Get coaching on how to use Canva effectively.
Step 4.
Website
Your website should be more than just somewhere to send your customers.
It should help people:
→ Find you
→ Understand what makes you different,
→ Make it easy to book, buy or enquire.
Ad Coach can build you a professional looking website that is easy to use and update. See our Website Services.
Step 5.
Promote Your Business
Start local – share your new business with friends and family, promote yourself in local Facebook groups and start to think about using paid ads.
Ad Coach can help guide you about which Digital Marketing option is the best for your business model, how to set up your social pages and Google Business profile.
When you’re ready, Ad Coach can help set up create Pay Per Click digital advertising campaigns that are optimised to reach your preferred customers, and structured for success.
Think we’re a good fit?
Got a business you’re proud of? (Or building one!)
Want practical marketing help without the corporate overheads?